Slide presentations are a great way to get people excited about your ideas, products, or business. They are an excellent medium for advertising and marketing, as well as for educating the public about your company. Before you start on the design, it is always best to optimize your presentation to guarantee the most visibility (and thus attract more traffic) from search engines. The presentation of an event has always been a significant factor in the success of any marketing campaign. But today, it’s getting a lot more difficult to stand out on Google. With hundreds of thousands of different events happening everywhere online, the competition for local SEO is fierce.
These tips from Search Engine Land will help you optimize your slide presentations for local SEO and increase your chances of being ranked higher by Google. Learn how to create titles that will attract clicks, avoid keywords that are irrelevant or too common, and make sure your slides convey what you’re trying to say. By following these techniques your presentations should be easy to digest and eye-catching enough to succeed in this increasingly competitive space.
Optimize Your Slides
Creating a successful presentation using a slideshow maker is just as crucial as writing a catchy title. Both must work in tandem to deliver the right message and convert the right audience. If your title doesn’t capture the attention of viewers, they may not even read through your slides. The recommendations below can help increase your visibility with Google by making sure that both are optimized for search engines.
- Title Striking & Concise: Your title should always be short so that it’s easy to see and read. Use a slideshow maker and focus on one subject per slide and conjure an image in the mind of the user; visualizing what you are trying to convey should be easy after a little creativity from you (you know who you are). Short titles are much more enticing for searchers, and that means you might find more traffic to your site.
- Properly Worded: The words you use in your slides and titles should describe what’s going on in the slide(s). Avoid using the same keywords over and over again, as it makes them appear less valuable to search engines. Choose a variety of keywords that reflect what’s happening in the event and make sure they are relevant to the slide content. This can help increase visibility with Google and make sure people are only seeing what they want to see when looking for an event.
The header of your presentation should include your organization name and logo, as well as the title of the event you are trying to promote. This is only necessary for slides that are going to be published online, but it’s a great way to make sure people who come across your presentation know who is in charge. The footer also includes extremely important information, such as the author and company contact information. If you have time, use a slideshow maker and include basic details about the event here as well – where it’s being held and what kind of event it is (conference, workshop, lecture, etc.).
Images are great ways of giving the audience something to look at while they’re listening to what you’re saying. While photos of memorable moments can help sell an event, don’t overuse them. Remember, search engines don’t typically index images so it’s important to use them sparingly and strategically.
Include an image in the background of each slide:
A bright, colorful image provides a great contrast to the content of your slides and is certain to catch the eye of the audience. You can also place one or more images behind each speaker on your slides using a slideshow maker– this will give them a wide range of facial expressions to choose from when presenting their ideas on stage. This gives viewers something extra to look at while they focus their attention on your message.
Add a catchy title for each slide:
You almost certainly know how difficult it can be to pick your best title for each slide, especially if you have hundreds of slides. In the heat of the moment, you might make a mistake that ends up wasting time and money. To make sure that your message is delivered effectively and quickly, create at least two or three possible titles for each item on your slides. Put those titles on sticky notes and see which one people gravitate to when they begin reading through the content. You’ll be able to see which one resonates with viewers, saving you time in the future by letting you know instantly which ones are best suited for your purpose.
Don’t repeat keywords more than necessary:
It’s a good idea to use the same keyword on more than one slide, but don’t overdo it. Search engines will penalize you if you repeat the same keyword throughout your slides. When optimizing your slides, think like a person and ask yourself “Why would I be looking for this event on Google?” It requires personal skill to use the right keywords at the correct time, but once you’ve accomplished it, the presentation will always be in better shape.
Use white space wisely:
White space has a huge impact on how well-written content looks in search results. While well-used white space can make your presentation more eye-catching, poorly used white space can lend itself to low visibility. While using a slideshow maker, be sure that your title is displayed in the center of the slide so that it’s easy to read.
The speaker’s caption is extremely important; it will help potential viewers decide whether they want to watch the full presentation or not. Make sure that each speaker has a summary of their background and experience with the topic at hand – this will help people decide if they want to listen to what they have to say or not.
Use Links to personalize your search experience:
There are a lot of tips that you can follow to improve the presentation of your web pages on search engines, but the most important one is to take advantage of the benefits that links have for Google and other search engines. A link from your website to another site or webpage is an essential part of any meaningful link-building strategy because it provides valuable information about you and your business. Making sure that all links are properly optimized for search engines will help people find you easier, increasing your visibility with Google right away. This will increase traffic to your site in general, making conversions more likely as well.
All in all, there are many ways to optimize your presentation for search engines and give yourself a leg up on the competition. This can make the difference between attracting potential attendees and failure.