As you know, SEO services have been changing a lot during the past few years. Corporate companies and enterprises had started hiring SEO agencies since the middle of the 1990s. However, this was the period of keywords stuffing and manual submissions techniques. By 2003, even small businesses and startups began to be aware that SEO professionals play an essential role in helping them increase sales and traffic, thereby achieving the organic goals.
Nowadays, we can easily find a lot of digital marketing teams adopt core SEO strategies in their digital plans as an important part. This is mainly because the SEO approach is more holistic and dynamic than in the past and it also requires close collaboration with other fields on a daily basis. Here are 6 important roles of SEO in today’s digital marketing world.
1. Social media marketing
Whether you are planning a Twitter or Facebook marketing strategy, it should be in alignment with your SEO program in order to get the full benefits.
In general, social shares might result in natural backlinks to a website or content, as well as indicate if your content on the current products or services is still working.
2. Content strategy
All of us agree that content is the top priority in any marketing campaign. And of course, content plays an essential role in your SEO strategy as most of the budget is dependent on the creation of content. Therefore, having strong and well-designed content and an SEO plan can easily lift your brand authority and conversions.
3. Paid search
Using content and SEO strategies enables you to gain more organic traffic and deal with expensive keywords.
A paid search team can cooperate with an SEO group by optimizing keyword plans, landing pages, and mutual content campaigns. At some companies, for example, there are often 3 different meetings on a weekly basis between these two teams. In general, brainstorming together might help them cope with every challenge in the current digital marketing program.
Combining conversion and SEO strategies can help lift up your organic results. When you match the correct content plan with the best users’ experience, it is highly likely to attract more satisfied customers to your brand. Make sure to analyze the heat maps carefully, understand your clients, and occasionally test the UI.
5. Brand mention and PR
Online reputation management or ORM is also an important task in an SEO strategy. By collaborating with an SEO team, PR specialists can get many benefits because brand mentions could leverage search visibility and online presence.
6. Web developers
SEO professionals also need to work closely with web developers to optimize the speed for mobile, knowledge sharing, and technical audits. In other words, it is important to embrace the latest technologies and understand how to optimize the whole process for them.
SEO strategies can overlap with so many fields in the digital marketing industry. In other words, it is a living, evolving, and kicking area – and every day you will see plenty of new search opportunities. Always make sure to communicate clearly with your digital marketing team and inform them about what you are going to do in the next steps. Training, technology, and transparency will get your business to a higher level with conversions.
About the Author
Denise Brown is a business consultant at OMG SEO Sydney. Her passion for helping people in all aspects of online marketing flows through the expert industry coverage she provides. Aside from being a writer by day and a reader by night, Denise also provides technical SEO and digital marketing services for businesses of all sizes.