Have you ever asked yourself a question why your prospective clients have been trusting your brand and not the others? Have you ever wondered why folks seem that your brand is more trustworthy when compared to someone else and is still something that but cannot be explained? The answer to your question is simple, in the world of digital branding we use a combination of behaviour and cognitive psychology followed by market research, creativity, user experience, user interface and a few good strategies that help in building trust of all your clients and customers. Why you need to care is because the faster your build the trust the faster would be your target prospect.
Videos are one of the best ways to bring the expertise of your in staff store online. The key here is to provide your customers with the information which is of some value to your customers. They are more likely to trust an honest, personal review than over the sales pitch. Say for example that a well know baseball bat store justbats.com have pretty much nailed. On each and every product page the team provide you with the reviews for the baseball bats so that the visitor could be sure they are buying exactly whatever they need.
The leadership page is something that isn’t optimal. It is one of the most frequently visited pages by your B2B Clients or customers. Leadership profiles are here a great opportunity to show off your managers, instantly relating credibility building human trust. Profile shots should here be consistent and professional enough creating a seamless and a positive kind of an impression.
Give your customers an opportunity so that they get behind the camera and talk about what they have feel about you and your brand. The benefits of this are two fold as it shows your customers that you appreciate their business, giving them a chance to have their voice heard and feel that their opinions count. Best of all if your customers give you a glowing view in these videos then they are basically bragging on your behalf.
Place your corporate headquarters on the front of the site. Every so often users would here seek to validate your legitimacy only when they see your email form or an email, along with a telephone number where they might assume something is really fishy.
Try and create high reputation backlinks to your website. The SEO best practice would here establish a good credibility through the google search algorithms so that your business is found on the first search results page. Having backlinks being established to other credible websites such as larger business organizations, new sites, and the last but not the least trade publications then lends credibility to your own website.
If you have been creating business videos that have some sort of interact aspect, it is almost as though you are giving your customers the power to take whatever they need from the advertising rather than pushing out your ideas towards them. When done in the right this could be very empowering enough to your customers that would continue keeping them engaged and interested to your brand.
To conclude now that you have had a better understanding of how enterprise business videos would help you convert and build trust, the last step here is to use proper tools so that the video would achieve its ultimate goal.