6 Important Roles of SEO in Digital Marketing World


As you know, SEO services have been changing a lot during the past few years.   

Corporate companies and enterprises had started hiring SEO agency since the middle of the 1990s. However, this was the period of keywords stuffing and manual submissions techniques. By 2003, even small business and startups began to be aware that SEO professionals play an essential role in helping them increase sales and traffic, thereby achieving the organic goals. 

Nowadays, we can easily find a lot of digital marketing teams adopt core SEO strategies in their digital plans as an important part. This is mainly because SEO approach is more holistic and dynamic than in the past and it also requires a close collaboration with other fields on a daily basis. Here are 6 important roles of SEO in today digital marketing world.      

1. Social media marketing    

Whether you are planning a Twitter or Facebook marketing strategy, it should be in align with your SEO program in order to get the full benefits.


In general, social shares might result in natural backlinks to a website or content, as well as indicate if your content on the current products or services is still working. 

2. Content strategy 

All of us agree that content is the top priority in any marketing campaign. And of course, content plays an essential role in your SEO strategy as most of the budget is dependent on the creation of content. Therefore, having a strong and well-designed content and SEO plan can easily lift your brand authority and conversions. 

3. Paid search  

Using content and SEO strategies enable you to gain more organic traffic and deal with expensive keywords. 


A paid search team can cooperate with an SEO group by optimizing keyword plans, landing pages, and mutual content campaign. At some companies, for example, there are often 3 different meetings on a weekly basis between these two teams. In general, brainstorming together might help them cope with every challenge in the current digital marketing program.  

4. Conversion  

Combining conversion and SEO strategies can help lift up your organic results. When you match the correct content plan with the best users' experience, it is highly likely to attract more satisfied customers to your brand. Make sure to analyze the heat maps carefully, understand your clients, and occasionally test the UI.  

5. Brand mention and PR 

Online reputation management or ORM is also an important task in an SEO strategy. By collaborating with an SEO team, PR specialists can get many benefits because brand mentions could leverage search visibility and online presence.  

6. Web developers 

SEO professionals also need to work closely with web developers to optimize the speed for mobile, knowledge sharing, and technical audits. In other words, it is important to embrace the latest technologies and understand how to optimize the whole process for them. 

Final thoughts 

SEO strategies can overlap with so many fields in digital marketing industry. In other words, it is a living, evolving, and kicking area - and every day you will see plenty of new search opportunities. Always to make sure to communicate clearly with your digital marketing team and inform them about what you are going to do in the next steps. Training, technology, and transparency will get your business to a higher level with conversions.

About the Author
Denise Brown is a business consultant at OMG SEO Sydney. Her passion for helping people in all aspects of online marketing flows through in the expert industry coverage she provides. Aside from being a writer by day and a reader by night, Denise also provides technical SEO and digital marketing services for businesses of all sizes.

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2 Comments

  1. Hey Denise, indeed you have dropped a precious content here for you fans and learning folks. This is my first entrance but 3rd page visit to this precious site. I am also working on the same field and still on learning as all the seo services or agencies or professionals are to change their strategies keeping the pace with the google updates. Definitely, seo plays an integral role to promote or bring the success to grab the highest goal for any website related to small business or services or any product or else online activities. The six important roles you mentioned in this article were indeed a super effective read to me. I think social media engagement and content strategy are the major key steps among those. Very recent update by google has proved that unique and quality content is the best way to get priority to search engine. Nevertheless, we can't ignore the other related points as only combination role of those can harvest the top most result. Anyway, I went through all the points and pleased to see that this is tremendously useful for every seo guy and the final thoughts was so meaningful. I appreciate your great contribution to the whole web-world and with this I also would like to ask your kind approval to put a relevant site seoliquido considering that many of your readers and fans can be benefited taking a tour here.

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